Loyalty & Rewards: VIP Program

In this guide

• Benefits of Using Our VIP Program
• Loyalty 2.0
  • Basic Setup
  • Introduction to VIP Section
  • Adding a New Tier
  • Updating or Deleting Existing Rewards
  • Viewing All Members in a Tier
  • VIP Info in the Rewards Launcher
  • Adjust/Update the VIP Tier via the Customers Interface
  • Subscribing/Unsubscribing Members 
• Loyalty Classic
  • Basic Setup
  • Introduction to VIP Section
  • Adding a New Tier
  • Updating or Deleting Existing Rewards
  • Viewing All Members in a Tier
  • Adjust/Update the VIP Tier via the Customers Interface
  • Subscribing/Unsubscribing Members

Benefits of a VIP Program

A VIP program is a component of your loyalty program where brands offer benefits—discounts or access to exclusive goods, content, and other rewards—to a specific group of customers. The VIP program is for your top-tier customers and incentives further engagement. 

VIP tiers drive increased revenue tier to tier and encourage longer-term brand loyalty. Loyalty programs with tiers are reported to result in a 1.8x higher ROI and a 2.1x higher average spend compared to loyalty programs without.

💡 Learn how Tony Ray Tattoos drives a 33% higher AOV using Stamped VIP. 

Basic Setup: Loyalty 2.0

2. Let’s get started with some basic setup. Go to VIP and scroll down to the VIP Settings section:
   
   
3. Set your Program Start Date and Downgrade Settings
4. Remember to save your settings by pressing the Save button
5. Scroll back to the top of the VIP page
6. Ensure the VIP Program is Enabled; you can also choose to enable email notifications for the program here
   
   
   

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Introduction to VIP Section

Here you can set your VIP rewards and view the members in each tier.

It's important to ensure that the highest tier is at the top, and the lowest is at the bottom to avoid issues with tier calculation. The position of the tiers can be adjusted with the arrow buttons pictured below.



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Adding A New Tier

2. Click on the Create New Tier button at the top-right of the VIP Tiers section
3. Give your tier a name and configure your display options 
4. Set the tier term to either a Lifetime (customer will be able to stay at tier upon gaining access with no expiry or end date) or a set number of days
5. Click on the Create tier button; you will be redirected to the main VIP Tiers page 
6. To define how customers enter and stay in this tier, click on Create Entry Rule
   
   
7. This is where you will add the entry requirements, or rules, for customers to enter this tier. Specify the qualification type (purchases, points balance, amount spent), the amount to qualify, and the qualification period. Multiple rules can be added if needed
8. Don't forget to save these changes by clicking Create Rule in the bottom-right when you're done! 
   
9. Next, you'll want to create Tier Entry Rewards, which are one-time rewards that customers receive upon entering this tier. Click on Create Entry Reward to get started:
   
   
   There are 5 types of rewards available to select from.

Reward	Description	Example
Fixed amount discount	Fixed amount discount for future purchases	$5 off coupon
Percentage off discount	% off discount for future purchases	10% off
Free Shipping	Waive shipping fees	Free Shipping
Free Product	A free product on future purchases	Free Product
Points	Points for customers to redeem rewards	1000 points

• Click on the reward of your choosing and complete the necessary details
• Ensure that the reward is enabled
• Click on the Create Reward button to save your settings
  

9. Next, you can set up Tier Perks, which are benefits for the customer to enjoy when they are in this tier. Click on Create Perk to get started: 



10. Click on the perk of your choosing and follow any prompts; you will be redirected to either the Earning Points or Referrals sections to complete your perk setup. The tier for which this perk is for will be indicated at the top of the page: 



• For examples of these settings please click here
• Click on the Create Rule button again to save all your settings!

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Updating Or Deleting Existing Rewards

To update an existing tier:

• Click Edit Tier beside the tier you'd like to update
• Make any necessary changes
• Remember to click on the Save button to update your settings!
• To update Entry Rules, Entry Rewards or Tier Perks, click on the 3 dots beside the entry you'd like to change and follow the same steps as above
  

To delete an existing tier:

• Click Edit Tier beside the tier you'd like to remove
• Scroll down to the bottom and click on the Delete button
• To delete any existing entries in the Entry Rule, Entry Rewards or Tier Perks sections, click the 3 dots beside the respective entry and click Delete 
  

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Viewing All Members In A Tier

1. Click on the View All Customers button on the respective tier
2. You will be redirected to the Customers page which will show all customers in the tier
   

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VIP Info in the Rewards Launcher

When you enable the VIP Program and create tiers for your customers to be a part of, this info is displayed in your Rewards Launcher:



 

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Adjust/update the VIP tier via the Customers interface

Store owners and staff with appropriate permissions can adjust the tier of affiliates/customers from the customer profile itself. 

1. Go to Customers from the left navigation menu 
   
2. Search for the customer that you want to adjust the VIP Tier for and open the profile by clicking
   on the customer's name:
   
3. On the profile, look for the VIP Tier block and click Edit
4. Click on the Tiers dropdown under Tier Adjustments and select the tier that you want to adjust to
5. Click Adjust to publish the changes

The VIP Tier for the customer has been updated and they can start enjoying the perks of the new tier!

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Subscribing/Unsubscribing Members

1. To unsubscribe, click on the unsubscribe icon on the right
2. To subscribe, click on the subscribe icon on the right

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Basic Setup: Loyalty Classic

1. Let’s get you started with some basic setup. Go to Settings -> VIP and you will see this page for VIP settings:
2. On the Milestone Type dropdown box, there are 2 different types that you can choose from:
   
   

   Points	Customer need to gain the points to be placed in the respective tier	1000 points to be placed in the Silver tier, 2000 points to be placed in the Gold tier.
   Amount Spent	Customer need to spend the amount to be placed in the respective tier	$1000 spent to be placed in the Silver tier, $2000 spent to be placed in the Gold tier.

   *The Points and Amount Spent can be set for each tier by referring to Adding A New Tier section in this guide

3. On the Tier Term dropdown box, there are 3 different settings that you can choose from:

Customer Lifetime	Customer will be able to stay on the tier upon reaching the tier with no expiry or end date	Customer reaches the Gold tier, they will be on the Gold tier for life with the exception of reaching a higher tier.
Calendar Year	Customer tiers will be recalculated at every start of the calendar year (1st January). Reaching a new tier will apply to the coming year.	Customer reaches the Gold tier on 30th March 2020, he/she will remain on the Gold tier in year 2021, and will have to reach the requirement of the Gold tier to remain in it before year 2022.
Calendar Month	Customer tiers will be recalculated on every first day of the month. Reaching a new tier will apply to the coming month.	Customer reaches the Gold tier on 30th March 2020, he/she will remain on the Gold tier for the month of April, and will have to reach the requirement of the Gold tier to remain in it before May.
Rolling Year	Customer tiers will be recalculated based on date when the tier is reached	Customer reaches the Gold tier on 30th March 2020, the tier will reset on 30th March 2021. He/she will have to reach the requirement of the Gold tier to remain in it before 30th March 2021.

1. Fill up the rest of the details as required.
2. Remember to save your settings by pressing the Save button!
3. Click on Back to Main
4. Go to VIP
5. Ensure the VIP Program is Enabled.

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Introduction to VIP Section

You will be able to set the rewards and view the members in each tier at the VIP Tiers section.



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Adding A New Tier

1. Click on the Add new tier button on the bottom left of the VIP Tiers section.
2. For your first tier, you will have a goal of "0" for members who signed up for the loyalty & rewards program in your store
3. Fill up the Tier name
4. Click on the Save button.
5. After saving your settings, there will be 2 more columns that appears below
6. On the Tier entry rewards section, you will be able to set up rewards to customers when they enter this VIP tier. These rewards are awarded once per customer.
   
   a. Click on the  Add Reward button.
   

   

   
   There are 4 types of rewards available to select from.

Reward	Description	Example
Fixed amount discount	Fixed amount discount for future purchases	$5 off coupon
Percentage off discount	% off discount for future purchases	10% off
Free Shipping	Waive off shipping fees	Free Shipping
Points	Points for customers to redeem rewards at Point Program	1000 points

b. Click on the  Add reward button on the right of the desired reward for this tier

c. Fill up the reward details accordingly

d. Click on the  Save button to save your settings

1. On the Tier perks section, you can let customers know the perks they will be getting when entering this VIP tier.
   
   a. Click on the Add Perks button
   

   

   b. Fill up the details accordingly (e.g. earn 2x points for every $1 spent). Note: This is just a free text indication of the perks that a specific tier will receive. The relevant reward rule will still have to be set separately under the points program.
   
   For examples of these settings please click here.

2. Click on the Save button again to save all your settings.

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Updating Or Deleting The Existing Rewards

To  update an existing tier

• Click on the respective tier on the VIP Tier section that you want to edit.
• Update the details.
• Remember to click on the Save button to update your settings!

To delete an existing tier

• Click on the respective tier on the VIP Tier section that you want to edit.
• Scroll down to the bottom and click on the Delete button on the left
• Click on the Delete button on the delete confirmation pop up

  

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Viewing All Members In A Tier

1. Click on the View all member button on the respective tier
2. You will be able to see all your members in the tier selected
   

Adjust/update the VIP tier via Customers interface

Store owners and staff can adjust the tier of affiliates/customers from the customer profile itself. For that,

1. Go to Customers from the left navigation menu 
   
2. Search for the customer that you want to adjust the VIP Tier for and open the profile by clicking on the customer name

   

3. On the profile, look for the VIP Tier block and click Edit

4. Click on Tiers dropdown under Tier Adjustments and select the tier that you want to adjust to
5. Click Adjust to publish the changes

Voilà! The VIP Tier for the customer has been updated and they can start enjoying the perks of the new tier.

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Subscribing/Unsubscribing Members

1. To unsubscribe, click on the unsubscribe icon on the right
2. To subscribe, click on the subscribe icon on the right