Ads Center: Facebook & Instagram Ads

Turn your Stamped product reviews into powerful ad content with our Facebook and Instagram Ads Centre features! Follow this guide to learn more. 

Key Notes

• Important Note: The Ads Centre is currently undergoing maintenance and is not available for use. Please reach out to our support team with any questions!
• The Ads Center is available on the Professional plan and above

In This Guide

• Introduction To Ads Center
• Connecting Your Facebook Account
• Setting Up A Dynamic Ad (Retargeting)
• Setting Up A Review Ad (Non-Retargeting)

Introduction To Ads Center

Social media is one of the most effective digital marketing channels for new customer acquisitions. 

Connecting Your Facebook Account

Note: Please ensure that your Instagram account is connected to your Facebook account for the ads to show up on both Facebook and Instagram

1. Go to Dashboard > Marketing > Ads Center
2. Click on the "Connect Facebook" button (If not connected) and select your Facebook page, business account, ad account, and pixel.
   
   

   Note: If you can't get past the "Ad Account" step, it's likely that your Facebook page is not connected to a Facebook Business account, please sign up for it and claim your page here: https://www.facebook.com/business

   

Setting Up A Dynamic Ad (Retargeting)

Note: This setup will apply to Instagram as well (do not require a separate setup) if the Instagram account is connected to the Facebook account above

1. Go to Dashboard > Marketing > Ads Center
2. Click on the "Create Ad" button located at the top right-hand corner of the page

   

3. There will be a popup interface for "Create Retargeting Dynamic Ad"
4. Enter all the fields under the "Ad Content" tab
   

   Variable	Description
   {{product.name}}	Product Title/Name
   {{product.custom_label_1}}	Customer's Name
   {{product.custom_label_0}}	Review Title
   {{product.link}}	Review's URL
   {{product.description}}	Review's Message

   

5. Click on the "Next" button below the Call-To-Action Button dropdown box or the "Targeting / Budget" tab at the top
6. Enter your target location(s), age, and budget

   

7. Once you're done, click on the "Create Ad" button. 
8. You will see the created ad in both Stamped's dashboard at Dashboard > Marketing > Ads Center and Facebook's Ads Manager.

Setting Up A Review Ad (Non-Retargeting)

Note: This setup will apply to Instagram as well (does not require a separate setup) if the Instagram account is connected to the Facebook account above

1. Go to Dashboard > UGC > Reviews
2. Select the review that you would like to create an ad to show the review's details on the right
3. Click on the "Create Ad" button located above the review's details

   

4. You will see a popup interface for "Create Single Ad"
5. Under the "Ad Content" tab, select "Ad Layout" before adjusting the rest of the ad's contents. There are 3 options you can choose from:

   #1

   Product Image

   #2

   Customer Photo*
   *if there is photo tagged with the review

   #3

   Custom Image URL

   

6. Click on the " Next" button below the Call-To-Action Button dropdown box, or the " Targeting / Budget" tab at the top
7. Enter your target location(s), age, and budget

   Note: You can go into Facebook's Ads Manager to further tweak and refine your target audiences (There will be more targeting options on Facebook).

   

8. Once you're done, click on the " Create Ad" button. 
9. You will see the created ad in both Stamped's dashboard at Dashboard > Marketing > Ads Center and Facebook's Ads Manager.